Apple TV not likely to become a television set

This report has been getting some attention about Apple getting into the TV market. While folks love to speculate about Apple getting into all sorts of things, from clock radios to TV sets, I don’t think we’ll see this kind of Apple TV anytime soon.

The TV business is a tough business, hard to differentiate and commodity driven. Adding a combination of existing Apple TV or DVR features would just drive those prices up further. Consumers have also been very reluctant to buy into converged TV solutions. There’s a lot of reasons why folks prefer hooking stuff up as opposed to integration. Not to mention TV replacement cycles are slow, much flower than PCs or phones. Now as with anything Apple related, perhaps there’s some twist Cupertino has that would change things but I don’t think so. If anything, we’d see testing in a current standalone form factor before Apple would dive into the TV biz.

Which raises my question. Would you replace your current TV with an Apple screen with Apple TV/DVR integrated? Not me, I just bought a new set two years ago and I have no intention of replacing it anytime soon.

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