The art of social networking during a recession

There’s no doubt that these are tough times for lots of people. Over the last few months, I’ve seen lots of friend and colleagues who have either lost their jobs or are in fear of being out of work in the near future. These are folks who had "safe" jobs. I’m talking doctors, lawyers, bankers, analysts, marketing executives, some who had been working in the same firm for decades.

The first thing I’ve told folks to do is to read a post by Robert Scoble. It’s called "If you are laid off, here’s how to socially network". It’s a must read with a 19 actionable steps to start building an online presence to get noticed. It’s also a good read and worth implementing even if you’re working and feel comfortable. As Jeremiah Owyang points out, the best time to build up your network and online presence is before you need it. Posting a resume on Monster isn’t what’s going to lead to opportunities for most folks. It’s a tough market out there, but there opportunities to be had. The key is being proactive, standing out and using your network. If you are employed, it’s also good karma to use your resources to help others. The person you help today might be the person who can help you tomorrow.

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