MSFT reveals well kept software secret

Last week I called Windows Live Writer and Windows Live Photo Gallery two of the most compelling reasons to use Windows. They are both best of breed and easily could justify and OS upgrade to use. (oddly, both work fine on XP so there’s no need to update to use them). I also called them some of the best kept secrets on the industry ad few comsumers know they exist.

Last night MSFT took the wraps off a new ad showing a four year old using Photo Gallery. It’s a well done spot and nicely showcases how accessible these programs are. Two of the biggest adoption inhibitors are users who don’t think they have access to this kind I software or don’t know how to use it. This ad was aimed directly at the heart of those two issues and it was aimed well. Even better, Jerry Seinfeld was nowhere in sight. Nicely done Redmond.

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