Blogs don’t make money. But people with blogs can

Dave Winer has a great post in response to Dan Lyon’s article in Newsweek. Dave’s 100% correct and of course he has the rewards to prove it. When I first started the (now defunct) analyst blogs at Jupiter Research I had some initial pushback at the time as to how it might affect our business. In the end, they helped promote the brand, exposed us to audiences that weren’t familiar with us and served as a great marketing tool for us to showcase insight and expertise.

Oh yes, they also brought in revenues as well.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s