My new role with Interpret

Yes, it’s true. I’ve started a new job with Interpret as VP of Strategy and Analysis. The data we have on the digital consumer is just amazing, I’ve never seen this level of breadth and depth, it’s going to be fun sharing this stuff with clients.

Here’s the full text of the press release.

Interpret LLC Names Michael Gartenberg Vice President of Strategy & Analysis

LOS ANGELES, Feb. 10 /PRNewswire/ — Interpret LLC, a leading media and technology research firm, is bolstering its new media measurement and insight capabilities by appointing veteran analyst Michael Gartenberg as Vice President of Strategy and Analysis. A noted technology strategist, author and speaker, Gartenberg specializes in research and analysis in personal technology. Gartenberg will report to Michael Dowling, Interpret’s CEO and Co-Founder.

In his new role, Gartenberg will further Interpret’s commitment to providing strategic new media analysis for clients. He will be responsible for strengthening and expanding Interpret’s custom and syndicated research products for consumer technology clients. He will also work closely with Interpret’s practice leaders in the video games, mobile, theatrical/home entertainment, digital media and advertising sectors to provide clients with incomparable cross-media analysis.

Dowling stated, “Michael is a tremendous asset to Interpret, bringing a unique voice and breadth of insight to help clients digest and optimize emergent consumer technology platforms. Michael also delivers a vast wealth of expertise, depth of industry knowledge and leadership to clients looking to understand how rapid adoption of consumer technologies is transforming their industries.”

“I am pleased to join the exceptionally talented team at Interpret and add my insight on the growth of digital media and personal technology as consumers further embrace digital lifestyles,” said Gartenberg.

Gartenberg is a frequent contributor to many news and media outlets providing broadcast commentary and print analysis. His blog on mobile devices can be found at gartenblog.net.

Prior to joining Interpret LLC, Gartenberg was Vice President and Research Director at Jupiter Research (now owned by Forrester Research) where he led coverage on emerging consumer technology platforms. Leveraging Jupiter Research’s expertise in these areas, he launched Jupiter’s PC & Console Games service, Wi-Fi Mobility service among others as well as Jupiter Research’s Analyst Weblogs. Before joining Jupiter Research, Gartenberg had the roles of Managing Director at Hudson Ventures, a Manhattan-based venture capital firm and Vice President and Research Area Director of Gartner Inc., leading the Personal and Distributed Technologies research area. At Gartner, his research focused on personal and mobile computing. He was also recognized at Gartner and throughout the technology industry as the leading watcher and analyst covering Microsoft Corp.

Michael holds both his B.A. and M.A. from Yeshiva University in New York.

About Interpret LLC

Interpret is a leading entertainment, media and technology measurement and market research firm that applies proprietary, cutting edge methodologies and extensive category knowledge to help companies plan, test, and measure their business strategies. As the first research firm to focus on evaluating and measuring the intersections of content, technology, advertising and consumer behavior, Interpret provides clients with premium quality insight across the media and entertainment landscape, including leaders in the home entertainment, video game, new media, mobile content, and theatrical industries. Interpret’s syndicated measurement products and custom market research services continue to address many of the challenges faced by marketers, programmers and technologists in the evolving digital age. Based in Los Angeles with offices worldwide, Interpret’s “on the ground” staff, strategic partnerships and strong vendor relationships in key territories give the company a global reach with services throughout North America, Europe and Asia Pacific.

One response to “My new role with Interpret

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s