I’m looking at the new Adamo released by Dell today after a long teaser campaign. Overall machine looks nice but I’m wondering how well the specs match up with the price and how much consumers are paying for design. Yes, Dell has done a good job of design but a 1.2 ghz core 2 duo and a four pound weight at $1,999 make this less desireable than some netbooks. Some of the features are downright amusing. While Apple has long refused to sticker or mar the underside of their PCs with the various markings found in their PC cousins, Dell had tried to emulate that aesthetic with the Adamo. How theuve fone it in this case is amusing. Microsoft for some arcane reason requires Windows licensees to incorporate a Windows sticker on each box. In this case, Dell complied and then created an odd magnetic cover that seems to serve no other purpose than to cover said sticker. Does it get sillier then this? Vendors spending time and money to build a hardware feature to cover up a Windows sticker. That exercise alone tells you why Dell doesn’t quite really understand why Apple has been successful marketing to consumers.
Don’t get me wrong, the Adamo looks very nice (although Dell’s going to be challenged getting consumers to see the Adamo up close and personal) but there’s more to a PC than looks. Take off that magnetic cover and you realize that underneath, you’ve got an expensive Windows PC with average specs. At a time when consumers are looking for value in every dollar spent, Adamp might be the right machine but at the wrong time.