iPhone 3.0 – First Take

When Apple took stage today, it was to start the momentum going for version 3.0 of the iPhone platform and that involved a combination of new features for end users along with a 1,000 new APIs for developers to take advantage of. In terms of new features, most of what was shown was table stakes, stuff that users have been asking for since day one. Yes, it’s nice to have cut, copy and paste and MMS support but that’s not what’s going to drive the next wave of user adoption for either the iPhone or the its cousin, the iPod Touch. Those features are more evolutionary and were required to keep Apple in the game.

The real important news was the new APIs and the time Apple spent during the presentation showing what was capable with them. I’ve argued in the past that operating systems as a core purchase driver don’t matter nearly as much as applications do. Especially now in the mobile space where everyone supports basic features such as push email, PIM sync and good web browsing experiences. At a time when all platform vendors are getting the message that it’s the extensibility of the platform that’s important, Apple showed off some revolutionary new capabilities that will help raise the bar. The breadth and depth of the apps that Apple demoed showed capabilities that would simply be impossible on other devices and platforms at the moment. In addition, by providing new revenue models for developers, Apple shored up support for new applications and ISVs entering the eco system. We know the mantra of developers, developers, developers well and Apple today set the stage for the next generation of app functionality.

The iPhone isn’t just about a platform or applications. It’s also about hardware as well. It will be interesting to see what else Apple has planned in the summer to take advantage of the platform and APIs.

4 responses to “iPhone 3.0 – First Take

  1. My 1st impressions of the iPad are very positive. Apple has once again built a product that looks good and feels great in the hand, and the familiar user interface, borrowed from the iPhone and iPod touch, is perfectly suited to the bigger screen. The iPad whizzes along, opening applications, re-sizing web pages, and zooming in and out of maps almost instantaneously. Does someone know the release date? i love it and i want it…

  2. From what I can see, theXbox Kinect is more than just a family games console, after all you can do many things that you can’t do with the Wii. The graphics are better & Wii fanboy or not, you can’t denythe Hard Drive storage on the new Xbox is far superior to the Wii. There is no need for controllers so less battery and recharging cost. If you have a young family like I do, you don’t have to worry about the kids misusing the controllers or dropping them in there juice. Kinect does have voice recognition so if the kids are playing up and reality wrestling rather than virtual wrestling you can just screampause and Kinect will pause. Pity this doesn’t generally work with the kids, well not in my house anyway. There is no doubt your friends and family will have a lot of fun with the Kinect and it is taking interactive gaming to a whole newlevel. To be honest, Microsoft were falling behind a bit recently in the games console world and it’s about time they stepped up to the plate and with Xbox Kinect, they have done exactly that imho Whether it has bugs or little minor problems remains to be seen and as with all these things, the proof is in the ongoing sales rather than the initial sales onslaught of inquisitive techno-holics who buy any new gadget released.

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