It should have been a great moment. LG, who is partnering with Dreamworks SKG to showcase LG phones in the upcoming Transformers movie, planned a joint event at their booth at CTIA. The plan was to showcase the film, show off the trailer and have a few remarks from director Michael Bay. Here’s what actually went down.
LG was showing off their global promotion in conjunction with Dreamworks SKG and Michael Bay of their collaboration around the new Transformers Revenge Movie. This included the world premier of the trailer for the movie just at the end of the day. After the trailer which had delivered quite a crowd, Juno delivered a few words culminating with a very warm welcome for their surprise guest, Michael Bay, who just happened to be in town for an awards show in the next day or two.
Michael was warmly applauded. Casually dressed, he seemed at ease as he took the mic, said hello, then said, “I have some big news: I’ve just been named the next CEO of LGE…” The crowd laughed.
Michael smiled again and then delivered a nice turd for his partners by saying “No. Seriously – I don’t know anything about mobile phones. In fact, look at my phone (which he held up) – it’s a Thirty-Nine dollar Samsung”
You could feel Mr Cho’s anger from across the room. LG people ran to get phones, Mr. Cho went up to Michael (who seemed oblivious to the enormous slap he’d just delivered to every LG employee’s face) and said, “Here now you have an LG phone” and gave him his own personal device. He took the mic back and quickly wrapped up the disastrous press conference. But not before Micheal could dish out a little more pain…”but all my contacts are in the other one” he said in a petulant voice.
Juno said “we’ll take care of that.” I couldn’t help but wonder what sort of care he was imagining taking and of whom.
Wow. Doesn’t really get much worse than that. I was going to offer a few lessons that could be learned from this event but really, do I need to? I think it’s pretty self explanatory at this point.