Announcing LG DTXTR

We’ve had the privilege at Interpret to work with LG on a project that’s being unveiled today called LG DTXTR. The site’s an application that allows parents  (or anyone else for that matter) to translate over 2000 words that are often texted by teenagers. If a word’s not there, one ask that it be included in the glossary.

In addition to the site, the LG also announced the results of the "LG Mobile Phones Survey on Parents, Teens and Texting" which queried 1,000+ parents of teens who text and 1,000+ teens/tweens on their texting habits. Interpret conducted the research and the results are simply amazing. The survey revealed that teens and their younger counterparts–tweens–are sending 20,209 texts every second, or more than 1.2 million texts every minute, in the U.S. Pretty amazing.

The survey, also revealed that there is a privacy issue for teens when it comes to their text messages. For teens, text messages rank higher in privacy than diaries or emails: 52% of teens say a parent reading their text messages is worse than if they read their emails or diaries. One of the reasons may be that about a third of teens feel more comfortable speaking freely over text: 32% of teens feel like they can say things in a text message that they wouldn’t have the nerve to say otherwise.

While teens may dread their parents reading their text messages, the reality is that parents – especially younger parents with teens in their household – are checking their teens’ messages. According to the LG Survey, 31% of teens think parents check their texts, but the number is actually higher with 47% of younger parents having actually read their teens’ texts without consent.

You might have seen yesterday’s article in the times about teens and texting. Every generation has a language of their own, today’s generation’s is firmly rooting in text messaging. If you’re a parent who has a child with a cell phone that is texting, you’ll want to check LG DTXTR out and see what’s being said. Perhaps you’ll even join the conversation.

One response to “Announcing LG DTXTR

  1. One thing that I find interesting is how the site is mentioned as being geared towards parents understanding their children’s SMSes. As an adult well out of my teens I can say I use various IM/SMS-related acronyms & words pretty much constantly (including using them “IRL”), as do many people I am regularly in communication with. Of course, that said, I work in a tech-related job and am closely involved in tech, gaming and music scenes, all of which are fairly unique communities more likely to be using that kind of terminology. ;)

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