One of the things I’ve been working on for years is how to properly quantify a term I’ve used to describe a certain attribute of some devices. I call it “caressability”, the immediate desire to grab an hold a new device when you see it for the first time. It’s a term where it’s easier to show examples than to explain. For example, iPhones have caressability, Droid’s don’t. The RAZR had it, LG phones didn’t. It’s not something that’s limited to portable electronics either. As was pointed out to me by a friend, Ferrari’s have this attribute as well, Oldsmobiles do not. Breitling watches have it, Seiko watches do not.
It’s an important attribute to understand as it clearly resonates with consumers and can help elevate a product out of ordinary status (even if it only has ordinary features). As i still work to wrap my head around this, I’d love to hear what you think gives a product caressability.