Back in December, I took a look at the future of Nokia and wondered about their relevance in the mobile space. I spent several hours with them this past week in Las Vegas, here’s some thoughts.
Nokia was pretty candid about where they are in the marketplace and Sr. executives acknowledged their issues, especially in the US market. It appears they get it, which is important. It’s the first step. The question is can they execute in a timely manner. Executing against one platform strategy is hard enough. Executing against S40, Symbian and MeeGo is even harder. Harder still are three variants of Symbian. Nokia does point out that their development efforts are based on QT which means they can leverage across three platforms but that’s still a tough challenge. As it is, Symbian 3 at best brings Nokia on par with other modern platforms. Parity alone is not good enough.
The speed at which the mobile market is moving means it’s hardly game over for Nokia. Especially in light of the fact that no one platform will rule the space as Windows did on the PC. At this velocity, if the lead runners stumble it’s easy to gain ground in a short period of time. I’m not ready to change my view but I do thing with a proper strategy and execution plan Nokia can turn some of the negative inertia against them.