My first take and analysis of iPhone OS 4.0 and iAd in particular are now live on SlashGear. It’s an important upgrade and adds a lot of functionality users have been asking for, while at the same time upping the challenge to Microsoft, Sony, Nintendo, Amazon just too name a few. The most important part of the story is how Apple is now firmly moving on to Google’s turf and is now, among other things, and advertising company.
We’ve barely put the first quarter of the year behind us and it’s already shaping up to be one that will be noted as an inflection point going forward. We’re going to remember 2010 as the year that changed everything. I’ve talked in the past about the velocity of mobile and the rate and pace of innovation; now we’ve seen the next step in that process with Apple’s news of iPhone OS 4.0.