Back in 1984, the first magazine devoted to Apple Macintosh came to the market. Macworld has been a must read for me ever since. I’m therefore pleased to now be writing a monthly column on Apple for Macworld and my thanks to Jason Snell for allowing me this opportunity to offer my insight and analysis to Macworld readers. My inaugural column deals with what I believe is one of the key to Apple’s success over the last decade. Education. Apple 101 if you will. Few vendors have taken the time to explain to the market just what their products do and why consumers should purchase them. Fewer have spent the time and effort at retail (or the classroom) to let users come and learn about Apple products.
Education is the magic that’s behind much of Apple’s current success, but it’s been a decade-long process of determination, patience and keeping one’s own counsel in the face of market critiques. The question is, can Apple’s competitors get school in session and get consumers to enroll, or is the consumer going to be faithful to their alma mater?