Apple becomes a company for “the rest of us”

My latest Macworld column explores how Apple has finally become a company “for the rest if us” not just the Apple faithful. I think that’s a positive trend, not everyone agrees.

Sadly, folks, it’s time to move on. Apple isn’t building products just for you, and Steve Jobs and Phil Schiller aren’t members of your family. I have no doubt Apple respects and even admires those of you in the tens of thousands who have been long-time supporters. I also know that Apple, like any company, would dump tens of thousands of die-hard fans for tens of millions of happy consumers any day of the week. So while you might bemoan the great unwashed masses who now use Apple products but can’t name five Apple employees beyond Steve Jobs, remember that if it wasn’t for them, that cool new Apple device might not have made it to to market and you just might be using a Windows 7 PC. In the end, that original tagline became a reality. Apple products truly are for “the rest of us,” and will continue to be so as long as Apple continues to deliver and raise the industry bar.

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