Gartner Briefing: The Personal Cloud, Devices, and Social Media

Please join leading Gartner Analysts from our Consumer and Electronics Research Teams for a briefing on The Personal Cloud, Consumer Devices, and Social Media. The sessions will focus on those markets Gartner believes can have the biggest impact on your revenues in the near, mid and long-term and what we believe you need to do now to plan to maximize your success. Join us for a morning of interactive presentations and learn how Gartner insight can help you innovate and grow your business.

8:00 a.m. – 8:45 a.m.
Registration and Breakfast

8:45 a.m. – 9:00 a.m.
Martin Reynolds, Managing VP, Consumer Tech & Markets
Welcome & Introduction

9:00 a.m. – 9:35 a.m.
Michael Gartenberg, Research Director, Consumer Tech & Markets
Consumer Personal Cloud, Ready to Eclipse the Personal Computer for Consumers

The Personal Cloud is the next gestation of the personal computing revolution. The personal cloud over time will displace the PC as the location where users keep their personal content, access their services, and personal preferences and center their digital lives. Consumer’s data will be available on a contextual basis flowing from device to device, screen to screen and location to location. We explore this sea change in the consumer digital experience and what it means for technology and content service providers.

9:35 a.m. – 10:10 a.m.
Carolina Milanesi, Research VP, Consumer Tech & Markets
From PCs to the Personal Cloud: Device Impact

The personal cloud era will mark a power shift from devices toward services. In this new world, the specifics of devices will become less important. Consumers and professional users will use a collection of devices, with the PC remaining one of many options, but no one device will be the primary hub. Rather, the personal cloud will take on that role. Access to the cloud and the content stored or shared from the cloud will be managed and secured, rather than focusing solely on the device. In this new era device manufacturers will have to focus on software rather than hardware with ease of use as the ultimate goal of the experience they are delivering. The intuitiveness and richness of the device user interface, the ease of sharing content between devices and to and from the cloud will be paramount in guiding the consumers into this new era.

10:10 a.m. – 10:35 a.m.
Hugues De La Vergne, Principal Research Analyst, Consumer Tech & Markets
North American Mobile Devices Outlook

Smartphone volume continues to beat records, tablets sales are exploding, E-readers are doubling YoY. How will these devices co-exist or cannibalize one another and who will be the winners? How does the all powerful operator fit into this?

10:35 a.m. – 10:50 a.m.

10:50 a.m. – 11:15 a.m.
Mark Hung, Research Director, Semiconductors and Electronics
The Personal Cloud: How Do You Hook It Up?

Connected devices are proliferating throughout the home, and the volume of personal data is growing by leaps and bounds in the public network, accessed through personal cloud services. We will examine the connectivity technologies that underlie this phenomenon, explore the new growth opportunities in the major platforms, and discuss which industry players stand to benefit from this emerging trend.

11:15 a.m. – 11:40 a.m.
Brian Blau, Research Director, Consumer Tech & Markets
Consumer Apps Drive Social, Game and Cloud Ecosystems

Smartphone and tablet experiences continues to captivate consumers by delivering compelling features such as social networking, television and movies, video games and entertainment as well as many other useful and fun services all through the convenience of a mobile device. Brands who have or are considering deploying mobile apps need to understand the mobile app economy, how it’s being personalized, its inclusion of core social functionality, and how app design and easy access to syncing and storing your data are key components.

Wednesday, January 18 2012
8:00 a.m. – 11:40 a.m.
Sofitel Hotel
223 Twin Dolphin Drive
Redwood City, California 94065
Phone: 650-598-9000

Thursday, January 19 2012
8:00 a.m. – 11:40 a.m.
Hilton San Diego Mission Valley
901 Camino del Rio South
San Diego, California 92108
Phone: 619-543-9000

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